Our intention is to work with like-minded businesses and share the good chai vibes.

Offer your customers a premium chai experience every time with What the Chai.

From a leafy studio in Melbourne, our unique signature masala chai is prepared with the energetic benefits of crystals, empowering intentions, as well as the vibration of curated music played for each small batch. The result is an all-natural, high vibrational chai that radiates pure joy. This translates into a deeply nourishing, delicious chai experience.

What the Chai is perfect for your retail space as well as for making chai take-aways. Our collection includes Luxe Mini 2 serv packs, 250g bags through large buckets for bulk orders. We partner with cafes, boutique gift stores, hamper companies, hotels, grocery stores, florists, short stay accommodation and more. Please contact us to book a discovery call and delivery of chai samples. For events and festival information please have a look at our Events Packages here.

KEY POINTS

  • Sticky chai made from real spices and organic tea

  • Vegan friendly

  • Low caffeine

  • Small batch chai hand crafted in Melbourne

  • Authentic signature blend

  • High vibrational chai infused with rose quartz crystals

BENEFITS

  • Nourishing all-natural plant based spice blend

  • Real chai: no powders, no preservatives, no dairy

  • Tailored in-store support

  • Build loyalty with customers who love and appreciate real chai

  • Perfect for retail, accommodation, take home, hampers, cafe use and gifting

  • Shelf stable, min 12 months

We’d love to hear from you! Contact us for all wholesale enquiries.

PRODUCT RANGE

What the Chai, by Joyha

  • 250g bag

  • 500g bag

  • 1kg bag (cafe use only)

  • 10kg bucket

  • Luxe Mini, 2 serves 40g

Please contact us for wholesale price list

Join our amazing community.

Our current stockists include: cafes, organic grocery stores, boutique gifting, wellbeing studios, delis, fashion stores, short stay accommodation and hotels, as well as festivals and catering for private events.

At JOYHA we believe the greatest gift we can share is joy and to inspire people to live a nourished life.

To book an introductory meeting or phone call please contact us. We look forward to hearing from you.

Hospitality clients can find us now on Purchase Plus. Connect with us today.